# MyBix.App Privacy Notice Last updated: October 2026 It's All Savvy Ltd (“we”, “us”, “our”) operates MyBix.app, an online business management and appointment software platform designed to help service-based businesses manage their customers, appointments, payments, communications and day-to-day business administration. We take the privacy and security of personal information seriously. This Privacy Notice explains how we collect, use, store and protect personal information when you use MyBix.app, visit our website or otherwise interact with us. This Privacy Notice applies to visitors to the MyBix.app website; businesses and individuals who create or use a MyBix.app account; customers and clients of businesses using MyBix.app where we process their information on behalf of that business; and people who contact us, request information, sign up for communications or otherwise interact with us. ## 1. Who we are MyBix.app is a product operated by: It's All Savvy Ltd We are company number 691859 registered in Ireland. Our registered office is at The Mill Enterprise Hub, Newtown Link Road, Greenhills, Drogheda, LOUTH, Ireland, A92 CD3D For the purposes of data protection law, It's All Savvy Ltd may act as a data controller for certain personal information we collect and use ourselves. Where a business uses MyBix.app to manage information about its own customers or clients, that business will generally be the data controller of that information and It's All Savvy Ltd will generally process that information on the business’s behalf as a data processor. This distinction is important because the business using MyBix.app remains responsible for deciding why and how it uses its customers’ personal information. ## 2. What personal information do we collect? The information we collect depends on how you use MyBix.app. ### Information about MyBix.app users If you create or use a MyBix.app account, we may collect: - your name - business name - email address - telephone number - business address - login and account information - billing and subscription information - information about the services your business provides - information you provide when contacting our support team - information relating to your use of MyBix.app - other information you choose to provide to us ### Information about your customers Businesses using MyBix.app may enter or collect information about their own customers or clients. This may include, depending on how the business uses the platform: - name - email address - telephone number - address - appointment and booking information - service information - notes and preferences - invoices and payment information - forms and contracts - communications and messages - information provided through online booking forms - other information that the MyBix.app customer chooses to store within the platform The exact information collected will depend on how the individual business configures and uses MyBix.app. Where this information is collected and stored on behalf of a MyBix.app customer, the customer is generally the data controller and we act as their data processor. ## 3. Information collected automatically When you visit our website or use MyBix.app, we may automatically collect certain technical information, including: - IP address - browser type and version - device type - operating system - pages visited - how you interact with our website or service - dates and times of access - referring websites - other technical information required to operate, secure and improve the service Some of this information may be collected using cookies or similar technologies. Please see our Cookie Policy for further information. ## 4. How we use personal information ### Providing MyBix.app We use information to: - create and manage accounts - provide access to MyBix.app - provide appointment and booking functionality - provide customer management functionality - facilitate communications - provide invoicing and payment functionality - provide forms, contracts and other business administration tools - provide reports and analytics - provide customer support - maintain and improve the platform - provide any additional services or features selected by the customer ### Managing our relationship with you We may use your information to: - communicate with you about your account - respond to enquiries - provide customer support - send important service announcements - process subscriptions and payments - administer free trials and subscriptions - deal with technical issues - manage our business relationship with you - comply with our contractual and legal obligations ### Improving MyBix.app We may use information about how MyBix.app is used to identify problems, improve functionality, develop new features, understand how customers use the platform, monitor performance, improve security and make the service more useful to businesses. Where possible, information used for analytical or product-development purposes will be aggregated or otherwise minimised so that individuals are not unnecessarily identified. ## 5. Our lawful bases for processing We will only process personal information where we have a lawful basis to do so under applicable data protection law. ### Contract We may need to process personal information because it is necessary to provide MyBix.app or perform our contract with you. For example, we need certain information to create your account, provide the service and manage your subscription. ### Legal obligation We may process personal information where this is necessary for us to comply with a legal or regulatory obligation, including accounting, tax, financial or other legal requirements. ### Legitimate interests We may process personal information where it is necessary for our legitimate business interests, provided those interests are not overridden by the individual's rights and interests. This may include maintaining and improving MyBix.app, preventing fraud and misuse, maintaining security, providing customer support, understanding service use, communicating with existing customers about relevant products and services, and operating and developing our business. ### Consent Where required, we will ask for consent before processing personal information. Where we rely on consent, you can withdraw that consent at any time. ## 6. Marketing communications We may send marketing communications about MyBix.app, new features, services, offers, educational content and other information that may be relevant to you. Where consent is required, we will only send these communications where you have provided the appropriate consent. You can unsubscribe from marketing communications at any time by using the unsubscribe option included in the communication or by contacting us. Service and transactional communications, such as information relating to your account, bookings, payments, security or important changes to MyBix.app, are not marketing communications and may still be sent where necessary to provide the service. ## 7. MyBix.app customer data If you are a business using MyBix.app, you may enter personal information relating to your own customers, clients, employees or other individuals into the platform. You are responsible for ensuring that you have an appropriate lawful basis for collecting and using that information and that you provide those individuals with appropriate privacy information. You should not enter information into MyBix.app unless you are authorised to do so and have complied with your own data protection obligations. Where we process this information solely on your behalf, our processing will be governed by our agreement with you, including any applicable data processing terms. ## 8. Online bookings MyBix.app may allow businesses to provide online booking facilities to their customers. When an individual makes a booking through a MyBix.app booking page, the information they provide may be collected and processed on behalf of the business they are booking with. The business is responsible for determining what information it collects, why it collects it and how it uses that information. If you make a booking with a business using MyBix.app and have questions about how that business uses your personal information, you should contact the business directly. ## 9. Payments MyBix.app allows businesses to accept payments from their customers through Savvy Pay. Payment processing is provided by Adyen. Where a payment is made through Savvy Pay, payment and transaction information is processed by Adyen in order to authorise and process the payment, prevent fraud and comply with applicable legal and regulatory requirements. Payment card details are processed in accordance with Adyen’s security standards and applicable payment card industry requirements. We do not generally store customers’ full payment card details ourselves. Adyen may process personal information in accordance with its own privacy notice and terms. ## 10. SMS and communications ### SMS Communications Where a MyBix.app customer chooses to use SMS or other messaging functionality, personal information such as names and telephone numbers may be processed in order to send those communications. Messages may include appointment reminders, booking information, service updates and other communications configured by the business using MyBix.app. SMS messages may be delivered using Twilio. Twilio may process personal information such as telephone numbers, message content and delivery information as necessary to provide the messaging service. ### Email communications Where a MyBix.app customer chooses to use email functionality, emails may be delivered using SendGrid. SendGrid may process recipient email addresses, message content and delivery information as necessary to deliver emails and provide related delivery and reporting services. ## 11. AI Receptionist MyBix.app offers an optional AI Receptionist service developed and operated by It's All Savvy Ltd. Where a business chooses to use the AI Receptionist, it may process information provided by individuals during telephone interactions, including names, telephone numbers, appointment information, booking enquiries, service requirements and other information provided during the conversation. The AI Receptionist uses ElevenLabs Conversational AI, with OpenAI GPT-4.1 used as the underlying language model through ElevenLabs. ElevenLabs also provides the speech-to-text and text-to-speech functionality used by the service. Telephone calls to the AI Receptionist are provided through Twilio using UK telephone numbers. Call audio is transmitted from Twilio to It's All Savvy's servers and then to ElevenLabs for processing. Callers are informed at the beginning of a call that "This call may be recorded." Call recordings are stored by ElevenLabs and may be made available to the business using MyBix.app through the call log. It's All Savvy does not retain a separate copy of the call recording. Call transcripts and a short AI-generated summary of each call are stored within MyBix.app. Recordings and transcripts held by ElevenLabs are retained for 90 days and are then deleted. Transcripts and AI-generated summaries stored within MyBix.app are automatically deleted after 90 days. The MyBix.app call log may retain information such as the date and time of the call, caller telephone number, call outcome and details of any booking made for up to two years. This information is retained to support billing, customer service and the business's historical records. Where a business has used its available AI Receptionist minutes, callers may be given the option to leave a voicemail. Voicemail recordings are stored by Twilio and are retained for 90 days, after which they are automatically deleted. The business using the AI Receptionist remains responsible for determining the purposes and lawful basis for processing personal information relating to its customers and callers, and for providing appropriate privacy information to individuals using the service. ## 12. Cookies and similar technologies We use cookies and similar technologies to operate our website, provide functionality, understand how our website is used and, where applicable, support marketing. Some cookies are strictly necessary for the operation of the website or service. Where applicable, we will request consent before placing non-essential cookies on your device. For more information about the cookies we use and how you can manage them, please see our Cookie Policy. ## 13. Who do we share personal information with? We may share personal information with trusted third parties where this is necessary to operate MyBix.app or provide our services. - hosting and cloud service providers - payment service providers, including Adyen - email and communications providers, including SendGrid - SMS providers, including Twillio - customer support and service providers - analytics and monitoring providers - security and fraud prevention providers - AI and technology providers, including ElevenLabs where applicable - professional advisers such as accountants, lawyers and insurers - regulators, law enforcement agencies or other authorities where required by law - other service providers who process information on our behalf Where we use a third party to process personal information on our behalf, we take appropriate steps to ensure that they provide appropriate security and comply with applicable data protection requirements. ## 14. International transfers As It's All Savvy Ltd is established in Ireland, the processing of personal information is primarily subject to the EU General Data Protection Regulation (EU GDPR) and applicable Irish data protection law. Where we process personal information relating to individuals in the United Kingdom, the UK GDPR and other applicable UK data protection legislation may also apply. Some of our service providers may process personal information outside the European Economic Area (EEA) and/or outside the United Kingdom. Where personal information is transferred to a country outside the EEA, we will ensure that the transfer is made in accordance with applicable EU data protection law. This may include relying on an adequacy decision of the European Commission or using appropriate safeguards, such as the European Commission's Standard Contractual Clauses. Where UK data protection law applies and personal information is transferred outside the United Kingdom, we will ensure that the transfer is made in accordance with applicable UK data protection law. This may include relying on UK adequacy regulations or appropriate safeguards, such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the European Commission's Standard Contractual Clauses, where applicable. We may use service providers located in, or processing information from, countries including the United States and other countries outside the EEA and the UK. Where required, we will put appropriate contractual, technical and organisational safeguards in place to protect personal information when it is transferred internationally. ## 15. How long do we keep personal information? We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, contractual and reporting requirements. The exact retention period depends on the type of information and why we hold it. - account information may be retained while an account is active and for a reasonable period afterwards - financial and transaction information may be retained for the period required by applicable accounting and tax laws - support communications may be retained for as long as reasonably necessary to manage the customer relationship and resolve disputes - information processed on behalf of a MyBix.app customer will generally be retained in accordance with our agreement with that customer and their instructions When personal information is no longer required, we will securely delete it or anonymise it where appropriate. ## 16. Security We take appropriate technical and organisational measures to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These measures may include access controls, authentication, encryption, secure infrastructure, monitoring and other security measures appropriate to the nature of the information and the risks involved. However, no online service can be guaranteed to be completely secure. You are responsible for keeping your MyBix.app login details confidential and for notifying us if you believe your account has been accessed without authorisation. ## 17. Your data protection rights Depending on the circumstances and the lawful basis for processing, you may have rights under UK data protection law, including: - the right to be informed about how your information is used - the right to access personal information we hold about you - the right to ask us to correct inaccurate or incomplete information - the right to ask us to delete your personal information in certain circumstances - the right to ask us to restrict processing in certain circumstances - the right to object to certain processing, including direct marketing - the right to data portability in certain circumstances - the right to withdraw consent where we rely on consent as our lawful basis These rights are not absolute and may not apply in every circumstance. If your information is held by MyBix.app on behalf of a business that uses our service, you may need to exercise your rights by contacting that business directly. We will assist our customer where appropriate in responding to such requests. ## 18. How to exercise your rights If you would like to exercise any of your data protection rights, please contact us at: [hello@itsallsavvy.com](mailto:hello@itsallsavvy.com) We may need to ask for additional information to verify your identity before responding to your request. We aim to respond to valid requests within the time period required by applicable data protection law. ## 19. Automated decision-making and profiling MyBix.app may use automated technologies to provide features and functionality, including AI-powered services. We do not currently use solely automated decision-making that produces legal or similarly significant effects on individuals. Where this changes, we will update this Privacy Notice and provide any additional information required by applicable data protection law. ## 20. Children's information MyBix.app is designed for businesses and is not intended to be used by children. Businesses using MyBix.app are responsible for considering whether they collect information relating to children through their use of the platform and ensuring that they comply with applicable data protection requirements. If you believe that a child has provided personal information to us directly without appropriate permission, please contact us. ## 21. Third-party websites and services MyBix.app may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of third-party websites or services. You should review the privacy notices of third parties before providing them with personal information. ## 22. Changes to this Privacy Notice We may update this Privacy Notice from time to time to reflect changes to our services, technology, legal requirements or the way we process personal information. The latest version will be published on this page with the date it was last updated. Where changes are significant, we will take appropriate steps to bring them to your attention. ## 23. Complaints If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to resolve the issue. You also have the right to complain to the UK’s data protection regulator: Information Commissioner’s Office (ICO)\ The ICO provides information about data protection rights and how to make a complaint. It's All Savvy Ltd\ Company number 691859 registered in Ireland. Registered office: The Mill Enterprise Hub, Newtown Link Road, Greenhills, Drogheda, LOUTH, Ireland, A92 CD3D MyBix.app --- Canonical page: [https://mybix.co.uk/privacy-notice/](https://mybix.co.uk/privacy-notice/)